1. Document every lead and where it came from.
I have set up numerous CRM programs for clients. It is a tedious task to document your leads but you need to keep their name, address, phone, email and how they found you. If you will start documenting this, you can spend more time doing what you do best and allow your staff to do their job.
2. Test where your referrals are coming from.
If it ain’t broke, don’t fix it. If something is working well for you, don’t trade it for something else.
3. Don’t waste your time calling or emailing a potential Customer.
If your sales rep is only calling to do a follow up, he is missing out. He needs to go by the customer’s house and assume they will sign the contract.
4. Get immediate referrals.
During the install date canvass the neighborhood and tell them “We are doing some work at your neighbors house and while I am here, I can do a free inspection for you.
5. Get listed at Local Listing.
Copy the code inside the box and paste it on your website.
It will look like this:
Local Listing Preferred Contractor